Sunday, December 23, 2007

Is This Zillow Ad Misleading?

This Zillow print ad appears in RISMedia’s December 2007 issue. We wonder if Zillow has evidence to show you will sell a house faster on it’s site than somewhere else. And to what are they comparing? Knowing Zillow’s reputation for transparency, we ask they back up their marketing claim with some data. Perhaps it’s only age old advertising puffery. Is it puffery David?

source: news.myspace.com

1 comment:

Anonymous said...

Well, thanks for the useful information. I like also Fizber.com - one of the most popular real estate websites. This site has plenty of services, for example Real Estate Forms